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Business and Management
Ogilvy on Advertising
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Weight :0.61
Pages :224
Dimensions :24.1 cm x1.6 cm x18.4 cm
ISBN :9781853756153
Language :English
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Aguide which explains how to create advertising that works. How to run an agency? How to write successful copy and what the future holds for the advertising industry.David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
