Digital Trust
Barry Connolly | Hardcover | 256 pages
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Description : Digital Trust provides an overview of how e-SME™scan use social media platforms to conduct their own research into increasing trust and engagement with the positives and negatives highlighted for specific industry considerations. For enterprises that rely on e-commerce, engaging customers and building brand trust is vital for driving sales and achieving long-term success. Trust plays a critical part during the online shopping process and is a key precursor for consumer patronage, and social media can provide the ideal environment for SME™sto gain customer trust as part of their online operations. This book covers the challenges that e-SME branding is currently facing in the rise of digital and social media platforms, which facilitate and enable greater transparency, consumer empowerment and online activism. As a result, new strategies are required for optimizing these opportunities as well as avoiding potentially disastrous pitfalls. Developed from his own research, Barry Connolly explores the ways in which e-SME’s can successfully and authentically engage within social media communities in order to positively influence their brand trust and reputation.
Product Details
Publisher : Bloomsbury Business
Publication Year : 2020
Language : English
ISBN : 9781472961341
Categories : BUSINESS & MANAGEMENT
Product Dimension : 2.34 X 24.16 X 16.15 cm
Weight : 0.52 kgs
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